Friction around Mobile software applications

The Apple Apps store has downloaded over three billion software applications to iPhone and iPod touch devices. Programmers have created over 150,000 products for the e-commerce operation.

The problem is that : the App store is considered critical to customer loyalty for the iPhone. It allows subscribers to set up an almost infinite set of individualized mix of software for their handsets.

As everybody predicted, Telecom companies are creating an open platform to deliver software applications to a large spectrum of phones. According to Reuters, LG, Samsung, and Sony Ericsson are behind this operation. 

A number of large carriers including AT&T (T), Vodafone (VOD), NTT Docomo, and China Mobile (CHL) will support the program.

The most signficant problems the carriers face is whether programmers will do the work necessary to create applications for the new”store” created by the twenty-four carriers. Software developers know that they have a ready customer base with the Apple App store. 

Yahoo ! more into Mobile Search improvements than Google

Mobile Search results will certainly be more relevent as Yahoo and Google are integrating social information into their Search Engines.
According to U.S. Patent & Trademark Office, Yahoo is developping a specefic algorithm which takes into account the location of the mobile device, a time of day, an event, information from the mobile user's calendar, past behavior of the mobile user, weather, social networking data, aggregate behaviors, information about proximity of a social contact to provide relevent search.
Google is also developping its search apps, but is doing less than Yahoo, experts say.
Google develops algorithms taking into account localisation to provide more local search results. 'Muse' would give Calfornia's museums if you are in California, and Paris' museums if you are in Paris.

Seeing this move from these two big search companies, I think all YellowPages should be developping their algorithms to provide a good user experience.

The comeback ! Le retour !

As expected, the comeback is imminent!

Many new features will be presented on "themobilit" Follower from February 2010.
Be listening all!

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Comme prévu, le retour est imminent !
Beaucoup de nouveautés seront présentées sur votre blog, "themobilit" à partir du mois de Février 2010.
Soyez donc tous à l'écoute !